INDIE BAND LAUNCH

 FireFight Launch Campaign ideas

Genre: POP/PUNK Target Audience: Male and Female (Aged 13 - 21)

 

• Their main unique selling point for 'Fire Fight' would be their rebellious image – drawing on ‘Pop/Punk’ elements from bands such as Sum 41 and Blink 182. With the badboy image that girls love, but have the same kind of good looking 'one for everyone' element that bands like One Direction have, where every girl has their favourite.  
• "Every girl wants them, and every boy wants to be them"
• Target audience would be mainly teenage girls but slightly older (maybe 14+) but also boys that will appreciate the rocky element of the music. 
• They go on tour with a major band (Fall Out Boy) after gaining cult following through the US underground and Festival circuit for their rock covers of usually acoustic songs.
  - How many times have you been to a festival and seen a new band that you really liked?Band consists of two brothers: one of which almost died in a car accident early in their career which inspired their breakout cover of The Fray - How To Save a Life which racked up nearly 5 million views on their Youtube channel.  
• With the rest of the band made up from high school friends: they used to practice day and night, using any spare time they had to achieve their success and worked their way up from the bottom.
• Social Media is a major part of their promotion with a Video blog and Twitter including lots of interaction and communication with their dedicated fans.
• The follow up single will have a controversial music video for one of their own tracks which gets banned by MTV for a 'slow-motion naked house party theme' shot in a faux-documentary webcam style as if it was just one of their normal Youtube videos but with proffessional production values - (which then goes on to be another viral hit and probably gains more attention than if it would have gone through the normal promotional channels) and also reinforces their badboy image.
• Continue to push it onto Youtube possibly go viral and get more attention than if it had been released through the mainstream channel.
• The lead singer then goes on to have a high profile semi-constructed romance with a famous female vocalist: like Katy Perry which propels him and (and the rest of the band) in the mainstream media - with magazines, blogs, and Twitter/Facebook all wondering who this mystery new man is.
• The famous female singer then features on their second single which has huge chart success and certifies them as a well known and popular band bringing something different to the music industry. 

  

The above video is The Frays - How To Save A Life, which FireFight

 will cover and become recognised for.