Cinematography: This is a performance video, this is clear as the lead singer or other band members are shown throughout the video. The actual song is also very meaningful and so the video is used to amplify the lyrics at points, for example at 1:12 he sings 'The lights will guide you home' as he turns into a tunnel with car headlights at the end of the tunnel, suggesting that the light leads you home. Also, before he enters the stage the tempo dramatically speeds up and he starts to speed up, connoting energy and excitement, building up to the exhillarating performance.With reference to editing, I think some of the shots may have been slowed down slightly, possibly emphasising the lyrics and the meaning, making the audience focus more on the lead singer.
Mise en Scene - A
number of locations are used in this video across London including the arena which allows Coldplay to show their popularity and importance on stage. Also the audience are able to connect with the band in the first half of the video as the lead singer is simply just walking down any old street, so people can compare and draw similarities with them, showing Coldplay are genuine and down to earth people. Furthermore, the costuming for this video is basic as they don't change
clothing once this also connotes them being very simplistic yet effective in their music, they don't need to be overdramtic and have lots of colour and shot variation in their music videos as they are simply about their music.
Target Audience -
Coldplay have a very wide audience range of 15-40 as over the years
their original fans who grew up with them and have aged leading to an explantion
in audience as younger listeners have become part of it.
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