EVALUATION
In order for us to get some initial feedback from our intended target audience Mr Croft organised a showing of the class videos to his year 12 class. They then watched the videos and provided us with voice recordings of what they thought of our music video production so far.
Overall our feedback was pretty positive however there was some negatives, or should I say constructive feedback. Firstly, people said that our range of shots and different angles was very good, and linked to this they liked how we showcased our location through this.One person said 'the performing footage is really good and professional, it's a good setting for the band'. We were also praised on our representation of the band, by showing shots of them joking around etc. After all it is a launch campaign for the band and so we want them to come across to the target audience as they are. Although we haven't got the narrative footage on the draft yet, we did add in text to explain what we proposed to happen and people said that they liked the idea and they look forward to the finished product. However, they did say that at the moment the video is more performance based, however once we have got the narrative footage added in I imagine that there will be an even balance.
On the other hand some negatives were pointed out. Such as that they did like the use of black and white shots however, it confused them as we differed from shots in colour to shots in black and white. Which I understand and agree with to an extent. They also pointed out that the band is called 'Taste In Colour' yet there isn't much colour on the video, which is something I hadn't thought of myself but I totally understand where they are coming from and I think it was a very good point to make.The year 12's also pointed out that maybe a few more tweaks could be made such as exerting more visual effects onto the video, for example altering the colour saturation etc in order to make the video more visually pleasing, and appealing.
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